Original Article

The application of various papercutting elements in packaging design

School of Preschool Education, Chongqing Vocational College of Applied Technology, Chongqing, Hechuan 401520, PR China

^* e-mail: pxu755222@163.com

Received: 17 May 2023
Accepted: 15 July 2023

Abstract

Outstanding packaging design can improve the attractiveness of products and thus increase their competitiveness in the market. This article incorporated traditional papercutting into packaging design and conducted a case analysis of the designed packaging scheme. In the analysis process, the Analytic Hierarchy Process (AHP) was applied to construct the evaluation structure, and a Convolutional Neural Network (CNN) was used to conduct preliminary evaluations of the design scheme. Further analysis was then carried out based on the direction indicated by the preliminary evaluation. The results suggested that the CNN algorithm had better evaluation performance compared to the back-propagation neural network and support vector machine algorithms. The comparison between the CNN evaluation results and the manual evaluation results further confirmed the evaluation performance of the CNN algorithm. The integration of papercutting elements in the packaging design effectively enhanced the visibility and attractiveness of the packaging.